Planet Funk single to be mobile only on 3

Written by Wil Harris

April 11, 2006 | 11:34

Tags: #3 #3g #cell-phone #crazy #digital #download #mobile-phone #music-download

New band Planet Funk will be releasing their new single into the UK charts - but only via mobile phone download.

The song, Stop Me, will be available for purchase by subscribers to the '3' network in the UK via their mobile phone handset. There is no news as to whether or not it will later be made available for CD sale.

The move comes following the success of Crazy by Gnarls Barclay, a song which topped the UK singles charts despite only being available online. The success is being seen as a sign that downloads are now becoming more important that the CD sales of singles, being both cheaper and more convenient.

Despite this, album downloads are still less popular and CD album sales appear to be less dominated by downloads - although digital copies of Morrissey's latest album, Ringleader of the Tormenters, have helped push that to number one in the charts.

But does restricting sales of a single to a small operator on a single non-format make a lot of sense? Sure, there's great publicity, but how many people really want to listen to music on their mobile phone? Thankfully the tune can be copied over to the PC from the mobile phone, but that is only if you install custom software.

What are your thoughts on these shenanigans? Let us know over in the forums.
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